Venus Williams on how to make smart decisions for your brand

Williams attributes her stellar track record to her parents' mentorship and the three guiding principles that inform any decision she makes...

Luther Vandross was outed as gay after his death.

From: Black Enterprise

If you think tennis icon Venus Williams is a force to be reckoned with on the court, just peep her game off of it. This year alone the three-time Olympic gold-medalist released her first book, Come To Win (co-authored with Kelly E. Carter), which scored number five on the New York Times bestsellers list; debuted her own videogame, Venus: The Case of the Grand Slam Queen; and teamed up with EA Sports to launch an innovative new fitness program. Consider Williams’ already mile-long list of entrepreneurial achievements—including her interior design firm, V Starr Designs; fashion line, EleVen; and part-ownership of the Miami Dolphins—and she is easily one of the most successful African American sports/businesswomen on the planet.

But the multitasking “Queen of Wimbledon,” who UNESCO recently named global “Promoter of Gender Equality,” didn’t push her brand to the forefront by being one of those celebrities who leaps at the first business opportunity to present itself. Williams tells BlackEnterprise.com that she attributes her stellar track record to her parents’ mentorship and the three guiding principles that inform any decision she makes.

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