By Forward Ever Media
According to the US Census Bureau’s Survey of Business Owners, the number of black-owned businesses launched in the last eight years is triple the national rate. Despite the worst recession since the Great Depression, African Americans continue to invest in themselves.
In 2003, Oakland-based entrepreneur and activist Kumi Rauf, took a chance on a business idea that was about asking one question to his target audience: “Do You Love Being Black?” The answers he’s received might surprise you. He’s launched a clothing company and social media movement that’s produced over 4.6 million fans on FaceBook and in the community where he continues to ask that simple, but profound question.
Ironically, Rauf credits his online success to his work offline in communities across the country where he promotes his unique brand of black enterprise, especially to young black males. He volunteers time to teach entrepreneurial and business leadership skills to African American males.
To see other videos by Game Changer Fellows and learn more about the program, please visit www.2025bmb.org/thegame