The executive and “X Factor” judge is focusing on building the Sony label’s roster, which also includes recent signings Karmin and Future.
Since taking over Sony Music’s Epic Records in July, label chairman and X Factor judge L.A. Reid has been busy erasing the company’s tarnished image and rebuilding its roster, which will soon include Outkast and Ciara, sources tell The Hollywood Reporter. Reid has a long history with both acts, who were originally signed to his LaFace Records (label home to a young Usher, Pink and TLC).
In 1994, LaFace, which had entered into a joint venture partnership with Sony’s Arista Records in 1989, released Outkast’s debut album, Southern-playalisticadillacmuzik. Ten years later, with Reid nearing the end of his presidency at Arista, the duo’s Speakerboxxx/The Love Below sold 11 million copies and won six Grammy awards.
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