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Slideshow: Black 'Sambo' stereotypes in China

by theGrio | October 5, 2011 at 9:16 AM
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A billboard campaign in Beijing China’s Chaoyang district depicts black “sambo” character. (Photo by Jonathan Levitt)

A billboard campaign in Beijing China’s Chaoyang district depicts black “sambo” character. (Photo by Jonathan Levitt)

The “Civilize Chaoyang” campaign in Beijing, China features cartoon-like characters and messages about “proper behavior.”

The “Civilize Chaoyang” campaign in Beijing, China features cartoon-like characters and messages about “proper behavior.”

“Darkie” brand toothpaste was once sold in China, but after complaints, the name was changed to “Darlie,” with a companion brand called “Black Sister.”

“Darkie” brand toothpaste was once sold in China, but after complaints, the name was changed to “Darlie,” with a companion brand called “Black Sister.”

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A “Sambo” image on a Chinese billboard sparks outrage for an American living in Beijing.

Filed in: Living, Travel and Leisure | Related Topics: Billboard, Black Stereotypes, China, Chinese, Darkie Toothpaste, Sambo, Stereotypes
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