From “The New York Daily News: A series of stark anti-obesity ads featuring miserable, overweight kids has sparked controversy in Georgia.
The ads feature children talking about their weight issues in between harrowing messages such as, “Some diseases aren’t just for adults anymore,” and “Being fat takes the fun out of being a kid.”
Children’s Healthcare of Atlanta, which co-founded the Strong4Life ad campaign, intended for the ads to be grim, hoping the clips would help parents recognize the severity of the obesity epidemic in Georgia, where it is the second highest in the nation.
“We felt like we needed a very arresting, abrupt campaign that said: ‘Hey Georgia! Wake up. This is a problem,’” said Linda Matzigkeit, a senior vice president at Children’s Healthcare, according to the Atlanta Journal-Constitution.
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