From Rollingout.com: In attempt to measure the degree to which Mexican children are affected by the legacy of European colonialism and the present day images they are bombarded with via the media, researchers in Mexico conducted an experiment modeled after the famous 1940′s Clark study that was designed to measure skin color preference in black American children.

Mexico’s National Council to Prevent Discrimination, or CONAPRED, are circulating a video in which children who are mestizos, or half-Spanish, half-Indian, are asked to pick the “good doll,” and the doll that most resembles them. The children, mostly brown-skinned, almost uniformly say the white doll was “better” or was most like them.

“Which doll is the good doll?” a woman’s voice asks one child.

“I am not afraid of whites,” he responds, pointing to the white doll. “I have more trust.”

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