McDonald’s is embroiled in controversy because of an ad in which a brown-skinned girl is shown daydreaming of looking like a blonde-haired, blue-eyed Barbie. Coco and Creme reports:.
McDonald’s just can’t seem to get it right. They have been under serious scrutiny from consumers and corporations for continuously promoting unhealthy food and eating habits. Furthermore, their advertising has ruffled more than a few feathers. McDonald’s latest promotion, targeting children, has critics in an uproar. They have partnered with Mattel to give away Barbie Dolls with meals and the inherent problem lies with the presentation. The ad shows a brown-skinned girl with tight ringlets wishing she could be an all white, blonde, straight-haired blue-eyed Barbie doll. Not one of the Barbie dolls are brown even though the company does sell brown baby dolls.
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