NEW YORK, NY - JUNE 07: Jada Pinkett Smith, Willow Camille Reign and Will Smith attend the 'Madagascar 3: Europe's Most Wanted' New York Premier at Ziegfeld Theatre on June 7, 2012 in New York City. (Photo by Larry Busacca/Getty Images)

E!News reports Jada Pinkett Smith is lending her name to the fight sex trafficking around the world. Pinkett Smith talked to E!News about her daughter Willow approaching her when she saw the Kony 2012 video, which motivated her to do something about it. Her husband Will Smith is fully supportive too.

We’ve always known that Jada Pinkett Smith brings boundless passion to her projects: Hawthorne, Ali, The Matrix Reloaded.

But she’s also never short on passion for her convictions.

Will Smith‘s other half—and Super Mama to next-gen Hollywood royalty Jaden Smith and Willow Smith—chatted up E! News’ Giuliana Rancic about a cause that is close to her heart: putting an end to the exploitation and sex trafficking of women and children around the world.

Jada recently teamed up with the “Don’t Sell Bodies” campaign to raise awareness of this issue, and you might be heartened to know how she got involved in the first place.

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