FAIRFAX, Va. (AP) — President Barack Obama has a diagnosis for what he considers rival Mitt Romney’s shifting positions: Call it a case of “Romnesia.”

Making a direct gender-pitch in hotly contested Virginia, Obama tells a college crowd that when it comes to issues important to women’s health and jobs, Romney has conveniently overlooked his past stands.

“He’s forgetting what his own positions are — and he’s betting that you will too,” Obama told an audience of 9,000 at George Mason University. “I mean he’s changing up so much and backtracking and sidestepping. We’ve got to name this condition that he’s going through. I think it’s calledRomnesia.”

Obama, a broad grin on his face, borrowed heavily from the style of comedian Jeff Foxworthy, known for his “you might be a redneck” standup routines.

“If you say you’ll protect a woman’s right to choose, but you stand up at a primary debate and said that you’d be ‘delighted’ to sign a law outlawing that right to choose in all cases, man, you’ve definitely got Romnesia,” he said.

Riffing as if he was still delivering one liners at Thursday night’s Catholic charity dinner in New York, Obama said he had good news for anyone who suffers from Romnesia. “Obamacare covers pre-existing conditions,” he bellowed. “We can fix you up. We’ve got a cure! We can make you well, Virginia.”

Obama renewed his criticism of Romney’s economic plan, quoting a line in a New York Times column by economist Paul Krugman. “There’s no jobs plan. There’s just a snow job on the American people.”

Obama added, “If he offered you that deal when he was in corporate finance, you wouldn’t give him a dime.” So why, Obama asked, would voters cast their ballots for him.

Obama’s message was aimed at suburban women who form a formidable voting bloc in northern Virginia. The president raised once more Romney’s comment during the second debate that he received “binders full of women” when he sought to diversify his cabinet as Massachusetts governor. “You don’t want somebody who needs to ask for binders full of women. You don’t want that guy,” Obama said.