Chicago schools to give parents gift cards to encourage involvement in children's education
In an effort to encourage more parents to get involved with their students’ education, Chicago Public Schools (CPS) is rolling out a pilot program in conjunction with Walgreens that would give parents gift cards in exchange for attending parent-teacher conferences and picking up their child’s report card.
From Clutch Magazine:
In an effort to encourage more parents to get involved with their students’ education, Chicago Public Schools (CPS) is rolling out a pilot program in conjunction with Walgreens that would give parents gift cards in exchange for attending parent-teacher conferences and picking up their child’s report card.
As part of a pilot program launched at 70 public schools, Chicago parents will be given $25 Walgreens “Balance Rewards” cards in exchange for picking up their child’s report cards and attending parent-teacher conferences, according to a press release from the city.
The program is being viewed as a way to incentivize parents to stay more involved in their children’s academic lives. All of the schools selected to participate have had continual difficulty engaging parents.
The public-private partnership appears to be a win-win for both the schools and for Walgreens, which just launched its first loyalty card in an attempt to attract shoppers with discounts, the Chicago Tribune reports. With over 150 stores in Chicago alone, Walgreen’s CEO Greg Wasson said he only hopes that the pilot program will expand to more schools.
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