Whoopi Goldberg, the star of ‘The Color Purple.’ (Images: Public Domain, Getty)
Whoopi Goldberg attends Lupus Foundation of America Butterfly Gala 2012 at Gotham Hall on October 18, 2012 in New York City. (Photo by Larry Busacca/Getty Images for The Lupus Foundation Of America)
Actress Meryl Streep and actress/TV personality Whoopi Goldberg attend the 2012 Made In NY Awards at Gracie Mansion on June 4, 2012 in New York City. (Photo by Stephen Lovekin/Getty Images)
Actress Whoopi Goldberg arrives at the 20th Annual Elton John AIDS Foundation’s Oscar Viewing Party held at West Hollywood Park on February 26, 2012 in West Hollywood, California. (Photo by Frederick M. Brown/Getty Images)
Comedian Joan Rivers and actress/TV personality Whoopi Goldberg attend the 2012 Made In NY Awards at Gracie Mansion on June 4, 2012 in New York City. (Photo by Stephen Lovekin/Getty Images)
His Holiness the Dalai Lama speaks with Whoopi Goldberg and Andy Madadian onstage at the One World Concert at Syracuse University on October 9, 2012 in Syracuse, New York. (Photo by Neilson Barnard/Getty Images for Syracuse University)
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From Madame Noire Business: Gasp! A television network is dedicating time to show “socially-conscious” movies! That’s what the USA Network says it’s doing.
According to the NBCUniversal-owned network, it is broadening its “Characters Unite” public service initiative by launching a quarterly Saturday film series on Nov. 17 with a special airing of The Color Purple. It is all part of a unique diversity initiative, with Purple’s airing coinciding with the United Nations’ International Day of Tolerance and the 30th anniversary of the publication of Alice Walker’s Pulitzer Prize-winning novel on which the film is based.
The series is the brainchild of NBCUniversal Cable entertainment chairman Bonnie Hammer, who created the Erase the Hate campaign when she worked with USA nearly 20 years ago. More recently, she pushed through the Characters Unite campaign, which is intended to promote diversity. The idea was tested in April, when the network aired To Kill a Mockingbird on its 50th anniversary.President Obama introduced the 1962 movie about racial inequality, which went on to boost USA’s ratings by 20 percent.
Read the rest of this story on Madame Noire Business.
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