From Madame Noire Business:
Lauren Maillian started a vineyard and winery when she was 19 years old, launching her into a world of start-ups, investing, and technology. After starting her second company, Luxury Marketing Branding, and becoming active in the Young Entrepreneurs Council (YEC), she was a founding partner at Gen Y Capital Partners, an early-stage venture firm supporting tech start-ups from Gen Y entrepreneurs, where she now serves as managing director.
In addition to her work in the venture and start-up world, Maillian is also active in philanthropic endeavors, particularly in New York City, where she sits on the Multicultural Audience Development Initiative at the Metropolitan Museum of Art and the board of the New York Urban League. She is also a lifetime member of the Children’s Aid Society, works on education initiatives with the Reginald F. Lewis Foundation, and serves as a judge to Start-up Chile.
Maillian spoke to Madame Noire about how her past shaped her investing future, diversity among investors and entrepreneurs, and how to improve that ratio.
Madame Noire: Tell me about your background and how it led you to co-found Gen Y Capital Partners.
Lauren Maillian: I have been a life-long entrepreneur. My first company was successful, but creating a vineyard and winery from the ground up was an extremely labor-intensive undertaking. Through my membership with YEC, I was exposed to this whole other perspective on entrepreneurship, which is primarily technology driven.
Most of the young entrepreneurs around the country are starting tech companies. They are easy to start and easy to scale and you can start with minimal resources, which was the opposite of everything I found my entrepreneurial journey to be up until that point. I got excited to watch people who I met through YEC launch their companies and grow their companies, so I learned a lot about technology companies, specifically around operations, strategy, marketing, and branding.
I have a masters of science in international creative marketing and I found myself in this niche of advising a lot of start-ups around marketing, branding, how to run your company, and media buying for your company. I then started to invest in them as well, became an angel investor, and really liked it.
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