Historically when an artist performs during the heavily-hyped Super Bowl half time show, a bump is expected in their record sales.
For Beyoncé, Kelly Rowland and Michelle Williams, this trend proved to be more than true.
According to Billboard, Destiny’s Child sales rose by 600 percent while Beyoncé’s personal sales jumped by 230 percent.
Their brief reunion on Super bowl Sunday aided the sales of Love Songs, a compilation of the trio’s greatest ballads that was released earlier this year.
Other factors responsible for the sales increase include reduced digital CD prices from venues like iTunes and Amazon.
While there’s nothing confirmed about any future Destiny’s Child projects, if they do ever decide to reunite again, it would likely prove profitable.