LeBron James' tweets are worth $140K each
One endorsing tweet from LeBron James is worth an easy six figures.
One endorsing tweet from LeBron James is worth an easy six figures.
According to Opendorse, a company that specializes in executing and monetizing digital and social media campaigns for athletes, James’ tweets are more valuable than any other U.S. athlete.
James has 23.2 million followers, and each tweet he makes could be worth $139,474. Considering a tweet is only 140 characters, James can rake in $1,000 per character.
“We’re basically saying that the value of one LeBron tweet is worth $140,000,” Opendorse CEO Blake Lawrence told ESPN. “And with that, you will reach 23 million people. It would cost you five times more to reach that many people with a TV ad.”
The company values a single tweet from Kevin Durant at $66,553 and one from Kobe Bryant at $42,389.
