Beyoncé’s Instagram posts are reportedly worth $1 million each
According to a new report from D’Marie Analytics, Beyoncé is the most powerful celebrity on social media.
According to a new report from D’Marie Analytics, Beyoncé is the most powerful celebrity on social media.
If Beyoncé gives a shout-out or plug to anything on Facebook or Instagram, that post is reportedly worth $1 million in spending for an ad.
“Her limited release of exclusive, curated content…causes such frenzy from her audience,” says Frank Spadafora, chief executive of D’Marie. “These days, less really is more.”
Her influence has also skyrocketed because of her role in the Grammy Awards in February as well as the announcement of her pregnancy and news that she was expecting twins.
“She’s been more consistent about posting in the past two months than before,” Spadafora told Moneyish.
All this is even more impressive when you consider the fact that she is the 22nd most followed person online.
