Dove beauty brand found themselves in hot water on social media after they released an ad of a black woman turning white after using their soap.
It was a Facebook campaign and there were three images in all. The black woman takes off her shirt to reveal a white woman and the last image reveals the woman to be Asian.
Dove has apologized for these “racist” images and removed the campaign from the social media network.
Lol did this even look right to y'all? I mean your whole team sat down and cleared this bullshit right here? How? pic.twitter.com/WzsZfpkxAr
— Musimbwa (@UNcubeOthungayo) October 7, 2017
“An image we recently posted missed the mark in representing women of colour thoughtfully,” they tweeted. “We deeply regret the offense it caused.”
The ad has caused outrage around the globe, especially among South Africans.
Arts and Culture Minister Nathi Mthethwa retweeted the advertisement and posted, “We strongly condemn this racist campaign by @Dove and note with concern that this is not the first time they’ve been called out for racism.”
Three racists ads from Dove. Stop supporting companies that views your skin anything different from “normal”. pic.twitter.com/RCxXkTfb4H
— Denizcan James (@MrFilmkritik) October 8, 2017
Me going to apply for a loan again after bathing with dove pic.twitter.com/LtCVNAUX22
— One Take Mo (@ItsElmosWorld) October 8, 2017
Here is another! Y’all literally could’ve googled “racist soap ads” and it would show you ones just like yours. This is not ok pic.twitter.com/iJoEBR4TU4
— George M Johnson (@IamGMJohnson) October 8, 2017
How in the hell did this black woman accept to do this commercial? How? Don't you have any respect and pride? Don't tell me it's for money
— Vénissa (@venissssssss) October 8, 2017
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2
— Keith Boykin (@keithboykin) October 8, 2017
Corporations like Dove and others understand that there are a lot of white supremacists out here. And these racists buy products too
— Tariq Nasheed (@tariqnasheed) October 8, 2017
— TED RANT (@SPNSZN) October 8, 2017
Tired of getting harassed by the police? Tired of getting followed around in stores? Or hell just tired of being blacc? Wash it away w DOVE pic.twitter.com/ufvGeckcag
— TREEZ™ ♿ (@OceanGrownTREEZ) October 8, 2017
— Omar Moore (@popcornreel) October 8, 2017
Thought that Dove ad was fake until the apology happened. People actually sat at a table and said "Yeah post that picture"? 😒 pic.twitter.com/DZyj2jMned
— xoNecole (@xonecole) October 8, 2017