Lawrence M. Watkins

Big Bird, binders, and bayonets: Psychographic marketing and the 2012 presidential election

Lawrence M. Watkins

OPINION - Political candidates such as Romney are now using many psychological and marketing tactics to increase their likelihood of victory on election day at the expense of maintaining their integrity...

5 things Jay-Z can teach us about entrepreneurship

Lawrence M. Watkins

OPINION - Jay-Z’s career has many valuable lessons as it pertains to entrepreneurship. In many ways, his growth as a businessman makes him a perfect role model for today’s urban youth...

Olympian-turned-exec overcomes loss, teaches a lesson: 'Never give up'

Lawrence M. Watkins

theGRIO REPORT - His story is a prime example of what can happen if you never give up and believe in yourself...

Why you should still buy black -- despite real consumer challenges

Lawrence M. Watkins

OPINION - While promoting the products of black-owned businesses, I have heard many different reasons explaining why blacks do not support their own community's efforts. Below are my responses to each one.

theGrio

Lawrence M. Watkins

Big Bird, binders, and bayonets: Psychographic marketing and the 2012 presidential election

5 things Jay-Z can teach us about entrepreneurship

Olympian-turned-exec overcomes loss, teaches a lesson: 'Never give up'

Why you should still buy black -- despite real consumer challenges

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Lawrence M. Watkins

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