MGM gives Bounce TV a new rival
When Bounce TV debuted this week, it became the first-ever broadcast television network for African Americans. But by the end of the year, it is quite possible that Bounce TV won't be the only one...
When Bounce TV debuted this week, it became the first-ever broadcast television network for African Americans. But by the end of the year, it is quite possible that Bounce TV won’t be the only one.
TV industry sources say Metro-Goldwyn-Mayer Studios has been shopping around KIN TV, a new broadcast digital network targeting an African-American audience.
KIN TV will offer a “wide range of programming designed to entertain, inform and inspire a broad audience of modern African-American viewers,” according to a video presentation that TVNewsCheck found on the Internet.
KIN TV is expected to follow the same multicast model as Bounce TV and would be a digital terrestrial network (diginet) designed for carriage on TV stations’ subchannels.
Details are sketchy at this point. (MGM officials refused to comment.) But the video says KIN TV is slated for launch in late summer 2011.
MGM Studios is partnering with Lee Gaither, a media consultant and former TV executive. According to Gaither’s Linkedin profile, he is president/CEO of KIN TV.
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