Adele's '21' sells more than 10 million copies
LOS ANGELES (AP) - '21' is the 21st album to sell 10 million copies since Nielsen SoundScan began tracking sales in 1991...
Mainstream marketers accused of ignoring blacks on social media
Despite all of this, only 54 percent of US marketers are using new media tools — social media, video and mobile, among others — to target black consumers, according to the ANA’s survey. Nearly all marketers, 88 percent, said they were targeting Hispanic customers.
Oprah caught begging for ratings on Twitter
theGRIO REPORT - Oprah has been forced by Neilsen to remove a Tweet she posted asking her fans to tune into OWN programming during the Grammy Awards...
Do black people shop differently than other races?
theGRIO REPORT - The shopping habits of African-Americans have some distinct characteristics that retailers and marketers should use to better understand black consumers, according to new research by The Nielsen Co...
African-Americans buying power to reach $1.1 trillion
WASHINGTON, D.C.- African-Americans' buying power is expected to reach $1.1 trillion by 2015...
