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Small Business Entrepreneurs

An African-American businessman.

Black businesses and customer service: Our critical success factor

Lawrence M. Watkins
OPINION - Customer service needs to be the first thing that black-owned businesses need to do correctly. Fair or not, it is one of the top barriers that prevent repeat customers from developing...
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A black woman shopping

Why you should still buy black -- despite real consumer challenges

Lawrence M. Watkins
OPINION - While promoting the products of black-owned businesses, I have heard many different reasons explaining why blacks do not support their own community's efforts. Below are my responses to each one.
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An African-American baker making a cake

Start a small business to beat bad economy: A black expert's tips

Caryn Freeman
When CEO and founder of Askthemneycoach.com, Lynnette Khalfani-Cox, was laid off in 2003 after ten years with the Dow Jones media company, she turned the layoff into the opportunity to start the business she had dreamed of.
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