Kanye West’s new daughter North is not the only new addition to the superstar’s long list of creative (or procreative) projects.
Via Twitter, the high-end French denim label A.P.C. has announced a fashion partnership with the rapper.
Following on the heels of the release of his sixth album Yeezus, West will be releasing a capsule collection — a line with a limited number of items and a short sales duration — with the designer brand.
— A.P.C. USA news (@APC_USA) July 7, 2013
Reads the tweet announcing the news. Reactions in the press have been pointed.
“Kanye’s capsule collection for A.P.C.—which in total comprises a hoodie, a pair of jeans, and a T-shirt, making it sound more like an ‘outfit’ than a ‘collection’ — took a full two years to produce,” states Vanity Fair writer Julie Miller.
A.P.C. founder and designer Jean Touitou found working with the rapper so arduous, he told luxury fashion magazine W, “I felt like, Okay, if I made this happen, then I can achieve peace in the Middle East.”
West has tried his hand at designing several times before. His own collection Dw Kanye West, which has shown at Paris Fashion Week, was seen as a disappointment by fashion insiders, although he has famously designed some well-received shoes for Giuseppe Zannoti.
Hopefully his capsule collection with A.P.C. will fare just as well. Between a child, an album, and now this fashion project, West seems to be on a prodigious creative roll.
Follow Alexis Garrett Stodghill on Twitter at @lexisb.