The social video app Triller made waves online recently when a #MAGAChallenge rap contest went viral thanks to the President of the United States, Donald Trump.
Trump on Friday, said he would fly the winner of the contest out to the White House (likely via our tax dollars.) That endorsement of the contest caused an uptick in downloads with some users posting rap videos and spitting pro-Trump lyrics while wearing their red MAGA hats.
Triller staffers were less than thrilled and demanded that management take down the videos or else, according to one individual.
In fact, some Triller employees orchestrated a coup d’état in protest and started removing rap music from the app platform. Unfortunately, once the music was restored, two employees were so upset by the gesture, they both threatened to resign and ultimately did, The Wrap reports.
“Triller’s demo is roughly 13-18 year olds (Gen Y and Z), and predominantly from underserved, underrepresented communities. Given that demographic, one might imagine that both the users of the platform and those who work on the platform might feel uneasy about showcasing a politician who has an unfavorable view within those communities,” said a source according to The Wrap.
In response, Triller CEO Mike Liu told the outlet, “Triller doesn’t endorse any political parties. Triller is agnostic to politics, religion and does not censor content. We welcome everybody to make Triller videos and enjoy the platform. See you on Triller!”
The Trump-infused challenged ended up helping Triller in the end, which is in competition with other popular social media apps like Tik Tok. The Beijing-based app, which specializes in short-form videos, is reportedly the tenth most-downloaded iPhone app in the photo/video category with about 70 million downloads mostly from teens.
After the backlash, Triller scrubbed the #MAGAChallenge hashtag and no results of the contest can currently be found on its platform. We’re guessing they’ve disappeared kind of like records of the President’s taxes from the last two years.
Go figure. Here are a few of the rap battle contestants who made their way onto Twitter.
— Henry Davis (@Henryhahadavis) May 5, 2017
— Aaron Alexander🎗 (@atAaronIsOnline) October 4, 2019
— JLFree (@jl_free1) November 9, 2019