Solange Knowles is known as the funkier sister, compared to her glamazon sibling Beyoncé. From her DJing to her dazzling ensembles, her bohemian style has been praised by both fans and fashion industry insiders alike. Now, Solange is parlaying her unique image into her first gig headlining a fashion campaign.
Already a face for the beauty and hair care company Carol’s Daughter, Solange Knowles is now a muse for Madewell, with whom she secured her very first fashion contract. A company owned by J. Crew, Madewell is known for its more youthful approach to the colorful classics that make J.Crew a favorite brand of first lady Michelle Obama.
“Images from the 26-year-old’s first major contract with a fashion label have been released, showing the photogenic singer-songwriter in a series of rainbow-colored looks,” reports the Daily Mail about the newly released photos. Unafraid of color, Knowles also parades in contrasting patterns, an overall approach that matches her signature tastes.
Celebrity style watchers have praised the company’s selection of Solange, as a DJ and eclectic dresser, to head the campaign titled “Mix Well.” The mixing and matching of stylish combinations to produce cute outfits is seen by many as the perfect metaphor for both Madewell’s brand, and the multi-faceted “It Girl” aura Solange has cultivated.
“In what’s possibly the most appropriate slogan ever, Madewell’s newest campaign, ‘Mix Well,’ features DJ/style star/under-30 influencer Solange Knowles. (Mix. DJ. Get it?),” explains the leading fashion web site, Refinery 29. “As the face of the Madewell fall ’12 campaign, Knowles is officially the perfect choice for a collection that has already inspired us to get creative with the way we style ourselves.”
While Solange has made a unique place for herself in New York City’s style scene, this is her first attempt to capitalize on her individual fashion sense in a national campaign. Do you think her unusual image will inspire shoppers to adopt her mix-and-sometimes-mismatch approach to fashion?
Follow Alexis Garrett Stodghill on Twitter at @lexisb.