The NBA announced their “Dream Big” campaign earlier this month to celebrate MLK Day and Black History Month.
The above video featuring Chris Bosh is set to air during four nationally televised games today, as well as during games aired on NBA TV.
Original content and interviews will run on air and digitally on NBA.com until the end of February.
The shooting shirt for MLK Day features the “Dream Big” logo on the front.
The shooting shirt for Black History Month was created in collaboration with Miami Heat guard Ray Allen. The shirt will feature four prominent African-Americans, Dr. King, Frederick Douglas, Harriet Tubman and Bill Russell, in the NBA logo on the front and the “Dream Big” logo on the back.
The NBA’s “Dream Big” campaign is also designed to reach children and educate them on the history of African-Americans. The league is teaming up with EverFi, an educational technology company, launchinglaunching a digital curriculum in 30 schools across the country during February. The curriculum is focused on the extensive contributions by blacks.
“The ‘Dream Big’ campaign honors African-Americans for their countless contributions that have opened doors for people around the world,” said Saskia Sorrosa, NBA Vice President of Multicultural/Targeted Marketing in a press release. “With the the NBA’s young and diverse fanbase, we felt it was important to creat a program that would engage kids by educating them about black history to positively impact the future.”
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