Old Spice's 'manly' body wash ad nabs film honor
"It took an old, sleepy brand and woke it up, and overnight wove its way into popular culture," said jury President Mark Tutssel, global CCO of Leo Burnett Worldwide...
From Advertising Age
The Grand Prix for film at this year’s Cannes Lions International Advertising Festival was awarded to a classic TV commercial for Old Spice, “The Man Your Man Could Smell Like” by Wieden & Kennedy, Portland, Ore., over two contenders from the areas of branded entertainment and online film. Wieden’s Portland office took home three Grand Prix trophies this week at the advertising festival, the other two for Nike in the cyber and integrated contests.
In the humorous spot, a good-looking man demonstrates to women how much better their lives could be with a man who switches to Old Spice from a “lady-scented body wash.” Old Spice also won a Silver campaign Lion for two other spots, “Kiss” and “Different Scents for Different Gents.”
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