From New York Times:

LOS ANGELES — Ava DuVernay, the filmmaker and publicist, imagines a time when black-theme pictures will flourish in places where African-American film festivals have already found eager viewers.

Fifty such cities would be an ideal black-film circuit, Ms. DuVernay said. In March she will start with five.

“I Will Follow,” which was written and directed by Ms. DuVernay and stars Salli Richardson-Whitfield (“I Am Legend,” “Black Dynamite”) as a woman sorting through memories of a dead aunt, is set to become the first film from the newly formed African-American Film Festival Releasing Movement.

The plan is to put black-theme movies in commercial theaters, initially from the independent film program recently begun by the AMC theater chain, for a two-week run supported by social networks, mailing lists and other buzz-building services at the disposal of allied ethnic film festivals.

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