THEGRIO.COM KICKS OFF BLACK HISTORY MONTH WITH PROFILES OF 100 FUTURE AFRICAN-AMERICAN INDUSTRY LEADERS

“TheGrio’s 100” Will Be Featured on All Platforms of NBC News, MSNBC and msnbc.com”

NEW YORK, NY – In celebration of Black History Month, TheGrio.com will unveil “TheGrio’s 100: History Makers in the Making Class of 2011” on February 1, 2011. The exclusive list honors Black History Month by highlighting the next generation of African-American history makers and industry leaders who are making a difference in the lives of all Americans. The 100 individuals selected come from many different fields of work, including business, education, sports, science and the environment, media, service and activism, politics, health, pop culture, and the arts.

WATCH THE PROMOTION FOR THEGRIO’S 100 HERE
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“TheGrio’s 100” will be profiled on all platforms of NBC News including “NBC Nightly News,” “Today,” MSNBC, CNBC, and msnbc.com starting the week of the launch, and will continue online and on MSNBC all month.

Beyond NBC News’ broadcast and digital outlets, several social media platforms will also be engaged with “TheGrio’s 100” initiative. TheGrio is working with foursquare, the location-based mobile application, to generate branded content and create a Black History “badge” that users can unlock by following TheGrio on foursquare and checking in at 100+ locations across the country that have been identified as historically relevant to Black History Month. For more information, visit: foursquare.com/thegrio. Fans can also check out more about “TheGrio’s 100” on TheGrio’s facebook page and on Twitter @thegrio with hashtag #thegrios100.

TheGrio’s editorial team selected the 100 individuals with input from a group of experts, and NBC News affiliates from across the country. Over a quarter of TheGrio’s100 list came from NBC News affiliate nominations, and the following affiliates plan to profile honorees from their area: Atlanta, Cleveland, San Diego, Washington, Memphis, St. Louis, Philadelphia and Charlotte.

David A. Wilson is the managing editor of TheGrio.com.

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About TheGrio.com

TheGrio.com, a division of NBC News, is a daily online news and opinion platform devoted to delivering stories and perspectives that reflect and affect African-American audiences. The video-centric interactive community is populated with both aggregated and original content on topics ranging from breaking news and politics to health, business, and entertainment.