Minority enrollment in colleges are dropping due to the rising costs. A new initiative aims at providing black college hopefuls with the opportunity of going to school online.

Nationally syndicated radio broadcaster Tom Joyner is heading the venture called HBCUs Online. Joyner said there is a Tom Joyner Foundation to help keep black students enrolled at HBCUs, but he saw more needed to be done.

“We’ve found that the enrollment at black colleges was seriously decreasing,” Joyner said. “People were… they wanted the flexibility of an online education.”

According to Joyner, the market is there. He pointed a third of the University of Phoenix’s enrollment are black adults.

Joyner teamed up with HBCUs to move forward in that same market: Florida A&M University, Texas Southern University and Tennessee State University are offering graduate and undergraduate online degrees.