Eddie Murphy movie to test $60 on-demand service
LOS ANGELES (AP) -- Movie studio Universal Pictures and its new parent, cable TV giant Comcast, will test out giving film buffs a chance to watch a movie that is still in theaters from the comfort of their living rooms.
LOS ANGELES (AP) — Movie studio Universal Pictures and its new parent, cable TV giant Comcast, will test out giving film buffs a chance to watch a movie that is still in theaters from the comfort of their living rooms. But the price tag for a single movie could have consumers spitting out their popcorn: $60.
The test involves “Tower Heist,” a PG-13 rated comedy caper starring Eddie Murphy and Ben Stiller due Nov. 4.
Subscribers of Comcast Corp.’s digital cable service who have a high-definition TV that live in Atlanta and Portland, Oregon, will be able to rent the movie starting Nov. 23 and watch it unlimited times in a 48-hour window.
Studios are looking for ways of making revenue amid sagging DVD sales but want to avoid hurting box office results.
TheGrio.com is a division of NBCUniversal which is owned by Comcast.
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