Official: Mercedes' Maybach super luxury brand will die

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From USA Today:

Daimler has made it (almost) official: It will shut down the superluxury Maybach brand to end almost a decade of losses from an auto that sells for more than $350,000, when a revamped version of the flagship Mercedes-Benz S-Class comes to market in 2013, Bloomberg News reports.

“It would not make sense to develop a successor model,” CEO Dieter Zetsche said in remarks confirmed by Daimler spokesman Marc Binder. The coming S-Class is such a superior vehicle, “it can replace the Maybach.”

Daimler hasn’t made a profit on the Maybach after deciding to reintroduce the 1930s-era marque in 2002, Zetsche said. Mercedes will double variations of the $95,000 S-Class to six as it seeks to boost annual vehicle sales by at least 10,000 a year and step up its challenge to BMW as the world’s top luxury-car maker.

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