NBA may sell jersey space to advertisers

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Last year’s NBA lockout made it clear that the players in the league would have to accept some sort of cuts because of the millions the NBA has been losing. Businessweek.com reports that the NBA will be having their first board of governors meeting since the labor disputes on next week on April 12th. One topic of discussion at the meeting will probably be the idea of selling advertising space on game jerseys to boost revenue.

National Basketball Association owners gather April 12 in New York for their first board of governors meeting since the labor dispute last fall.

During the lockout, Commissioner David Stern told anyone who would listen that the players would have to accept cuts because the NBA was losing more than $300 million annually, with 22 of its 30 teams in the red. The new collective bargaining agreement helped owners control costs, but many still badly need a revenue boost, which is why an old idea may get a new hearing at the April meeting: selling ad space on game jerseys, Bloomberg Businessweek reports in its April 2 issue.

According to Sports Business Journal, the idea probably will be debated at the meeting. NBA spokesman Michael Bass says the agenda is not yet set but that “sponsor logos on NBA uniforms is a subject of ongoing conversation.” Marketing experts say it’s only a matter of time.

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