Nicki Minaj rapped about her Pepsi endorsement on her Pink Friday: Roman Reloaded album. The soda company has finally begun her “Now In A Moment” campaign in a commercial this week, featuring the rapper/singer’s song “Moment For Life.” The ad shows a couple moving through a series of still moments, finally ending up at a Nicki Minaj concert and is available on YouTube in 3-D.The Huffington Post reports:

Is Nicki Minaj going pop good or bad for hip-hop?

The beverage company revealed plans to feature Minaj last week, announcing her campaign in conjunction with a Michael Jackson-focused global ad sprint. The latter component will feature remixes of Jackson’s songs by A-Trak and other DJ’s.

WATCH NICKI MINAJ’S PEPSI AD BELOW:

In 1984, Jackson’s hair caught on fire while filming an advertisement for Pepsi. The resulting trauma the late King of Pop suffered is often cited as the beginning of a long and debilitating addiction to painkillers. The upcoming promotional materials were made possible by a deal between Pepsi and Jackson’s estate.

“Live for Now,” the overarching campaign, underscores Pepsi’s attempt at re-associating itself with pop culture. The company has a lot riding on the advertisements, as its marquee beverage was recently knocked out of the No. 2 spot, behind Diet Coke (Coke remains the top soda).

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