LeBron James continued his NBA playoffs with dominance on the court, an MVP trophy and now, a promotional mixtape.

Minutes after accepting his third MVP trophy Sunday evening, James lead his team to a 96-85 victory over the Indiana Pacers in Game 1 of the Eastern Conference semifinals. “King James” had 15 rebounds and a game of high of 32 points. On Monday, to keep up his playoff momentum, James released a playoff mixtape, “The Campaign,” which is available on LebronJames.com. It features new music from artists like Ryan Leslie, Fabolous, and many more.

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