Jay-Z explains logic behind Brooklyn Nets logo

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Jay-Z talked about the significance of the new Brooklyn Nets logo in a press conference for his Made in America festival in Philadelphia earlier this week. “I wanted to make it really classic and strong, a throwback to Brooklyn and what we’re all about,” he explained. “It’s real gritty…Just the roots of Brooklyn as this very bold, strong, simple logo. It was really a take off the old subway signs.” Complex has the story.

If you didn’t like the new Brooklyn Nets logo when it was released to the world a couple weeks ago, you weren’t alone. We weren’t big fans of it, either. But, after hearing Jay-Z tell MTV News about the inspiration behind it at the press conference for his Made in America festival in Philadelphia the other day, we have to admit: We’re slightly more on board with what he did with it.

“I wanted to make it really classic and strong, a throwback to Brooklyn and what we’re all about,” he explained. “It’s real gritty…Just the roots of Brooklyn as this very bold, strong, simple logo. It was really a take off the old subway signs. If you look at the old subway signs, they were in black and white. It was that strong, beautiful, iconic black and white. I wanted to pick something that would stand the test of time and be here forever.”

If nothing else, the new logo probably will do that. It’s hard to go wrong with black and white. But, we still say there was probably a better design to be done when it came to the actual logo itself. Because while Brooklyn goes hard, that logo, well, doesn’t.

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