Is Lifetime becoming a network for black women?

CLUTCH - Over the years the network has expanded its repertoire, carefully adding shows and original films that appeal to a wider audience, which apparently includes black women.

TheGrio Staff

Jun 29, 2012

From Clutch: Once upon a time the women-centered network Lifetime was the punchline of a joke. Whenever you had a inkling to watch a downtrodden woman who had been abused take revenge on her attacker, you knew exactly where to turn — Lifetime.

But over the years the network has expanded its repertoire, carefully adding shows and original films that appeal to a wider audience, which apparently includes black women.

After Sins of the Mother, a film adaptation of Carleen Brice’s novel Orange Mint and Honey, broke viewing records, becoming the second highest rated film in the network’s history, Lifetime has been steadily adding more programing targeting black women.

As Shadow & Act reports, the network purchased the all-black remake of Steel Magnolias, they’ve also bought to rights to Terry McMillian’s A Day Late and A Dollar Short, as well as Mary J. Blige’s Betty Shabazz and Coretta Scott King project entitled Parallel Lives. Now Lifetime is adding yet another film to its mix, giving the go ahead to the film Abducted which will star Aunjanue Ellis, Keke Palmer, and Sherri Shepherd.

Read the rest of this story on Clutch Magazine.