Frank Ocean: 'Channel Orange' early release inspired by Jay-Z and Kanye's 'Watch The Throne'
Frank Ocean released the digital version of his album Channel Orange more than one bfore it comes out in stores. The R&B singer says that his decision was influenced by Jay- Z and Kanye West's release strategy for their multi-platinum Watch the Throne album.
Frank Ocean released the digital version of his album Channel Orange more than one week before it comes out in stores. The R&B singer says that his decision was influenced by Jay- Z and Kanye West’s release strategy for their mulch-platinum Watch the Throne album. HipHopDX has more on the story:
Upon the release of his latest album, channel ORANGE, Frank Ocean recently spoke about his decision to drop the digital version of the album first. The singer, who was featured on Jay-Z and Kanye West’s album, says that was inspired by their Watch the Throne album release strategy.
“I kinda wanted to mirror what Jay and Kanye did with Watch the Throne,” Ocean shared with BBC Radio 1. “Preventing the leak by staggering the digital and physical dates. My thing was, I wanted all the promotional elements to be– I don’t know if the word is ‘retroactive,’ but kind of follow the album with the videos and the tour and do everything after. And kind of just let the music speak for itself for a second and not be in a situation where the record leaked. It was always my plan to drop it ahead of physical.”
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