Sonja McCord, founder of Ms Black United States, is running a beauty pageant across the states for women with at least 25 percent African lineage. Black News reports young women will be educated in advocacy, leadership beauty elegance and many other positive qualities. Though not the first of it’s kind in terms of an all black beauty pageant, entry begins online July 22nd.

New York, NY (July 18, 2012) — With the alarming and still growing social, economic, and health disparities in the Black American community, one might think it’s too overwhelming to take on such an enormous responsibility of trying to overcome them. Fortunately, one young lady had the foresight to say, “There is still opportunity to reverse the negative trends impacting the Black American community. We shall continue to overcome.”

Four years ago, as President Obama embarked on his first year in the White House, Sonja McCord was working tirelessly to develop a pageant system that would serve as a social enterprise and an enrichment program – a program that would create a new generation of promising Black leaders. Her solution: the Miss Black United States Program.

Officially launched, the Miss Black United States Program is a cultural, enrichment program which seeks to provide social leadership, development, and charity through an institute of learning. “We are creating a new generation leaders who are problem solvers, accomplished, and polished, while servicing those who are in need. The concept is simple, empowering others while empowering ourselves,”says McCord. The program will train leaders and provide them with the support to achieve their educational, professional, artistic, and community ambitions.

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For more information, visit the official website at or email [email protected]