LeBron James chooses childhood friend Rich Paul as agent

theGRIO REPORT - The NBA's reigning MVP LeBron James has opted to switch agents and choose his childhood friend Rich Paul to represent him according to reports...

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An Olympic gold and NBA title certainly have gone a long way in helping LeBron James recover from the slight hit he took for 2010’s ‘Decision’ to join the Miami Heat. The 27-year-old reigning MVP is continuing to transform his image. James has opted to switch agents and choose his childhood friend Rich Paul to represent him according to reports. Paul, who will soon officially become certified as an agent, had been working at James’ previous agency CAA since 2008.  The story was first reported via Twitter by Sports Business Journal’s Liz Mullen. Yahoo! Sports’ Marc Spears confirmed Mullen’s report on Thursday:

Paul began working for CAA in 2008. Los Angeles Clippers guard Eric Bledsoe, Cleveland Cavaliers forward Tristan Thompson and San Antonio Spurs guard Cory Joseph are among his clients, along with Charlotte Bobcats rookie forward Michael Kidd-Gilchrist who is jointly managed by Paul and Rose. Paul is working to soon become officially certified as an agent. His new agency will be based in his hometown of Cleveland, where James played for the Cavaliers from 2003-2010.

James left CAA and Rose amicably and wants to give Paul an opportunity to represent him after he gained needed experience, sources said.

Clippers guard Chris Paul is still represented by CAA, but is close with James and Rich Paul. Chris Paul will likely be a free agent next summer.

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