Viola Davis' 'Won't Back Down' sets worst opening box office record
The controversial education-themed drama Won’t Back Down, which stars Oscar nominees Viola Davis and Maggie Gyllenhaal, bombed at the box office last weekend — in historic fashion. The film has the worst opening ever for a movie released in over 2,500 theaters. The Huffington Post has more:
Even famous faces Viola Davis and Maggie Gyllenhaal couldn’t help “Won’t Back Down,” which set a record over the weekend for worst film opening ever.
“Won’t Back Down” took in a rough $2.6 million its opening weekend, according to Box Office Mojo, setting the record for worst opening of a film that released in over 2,500 theaters. The flick beat Rainn Wilson’s “The Rocker,” Drew Barrymore’s 2007 romantic drama “Lucky You,” Luke Wilson’s family comedy “Hoot” and Jennifer Aniston’s remake of “Rumor Has It” for the dubious honor.
“The Rocker” had been in the top spot since 2008.
“‘Won’t Back Down’ wore the dunce cap last weekend, mostly because its marketing was almost non-existent,” Jeff Bock, box office analyst for Exhibitor Relations told Yahoo! Movies.
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