Nicki Minaj will soon be appearing in a Kmart aisle near you. The eccentric singer/rapper announced that she will be producing a lifestyle brand for the retail chain.
The lifestyle brand will include her own fashion and accessory line, as well as housewares.
The American Idol judge commented on the new deal, saying: “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.”
Minaj made the announcement alongside Maroon Five lead singer, and co-host of NBC’s “The Voice,” Adam Levine, who also has a new Kmart clothing line. Sears Holdings, which owns Kmart, says it hopes the two new lines will drive more traffic to their online shopping destination, ShopYourWay.com.
“We are thrilled to align Kmart and Shop Your Way with two of America’s superstars,” said Imran Kooma, executive vice president and president of Marketing & Online at Sears Holdings. “We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
Nicki Minaj brand products will hit Kmart store shelves before the end of 2013.
Follow Carrie Healey on Twitter @CarrieHeals.