Rihanna teams up with MAC for their ‘RiRi [Hearts] MAC’ makeup line

From EURWeb:

Cosmetics giant MAC has teamed with Rihanna for a multi-season collaboration that will yield four distinct makeup collections to be rolled out through 2013, reports Women’s Wear Daily.

MAC is calling Rihanna its “creative partner,” [saying] she will have a heavy hand with the 31 products in the “RiRi [Hearts] MAC” line. The first, RiRi Woo red lipstick, will be unveiled on May 4 with a pop-up shop at her concert inside Brooklyn’s Barclays Center.

The second product will debut in summer, the third in fall, and the fourth will be a special holiday line arriving in December.

WWD also notes that unlike previous MAC celebrity collaborators, Rihanna is being considered a “creative partner” with long term potential.

“When it comes to creating things, I like to get my hands in there,” she told Women’s Wear Daily. “When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

Read the rest of this story on EURWeb.