Tiger Woods makes a comeback on the course, and in video game sales
Tiger Woods is again the No. 1 player in the world. He might have well been on his way to winning the Masters last month...
From Black Enterprise:
Even in the worst of times, EA Sports stood behind Tiger Woods. That couldn’t have seemed more true in the winter of 2009, when, embroiled in a personal scandal that cost him millions, EA stood by the face of its golf franchise.
“There is no change in our marketing strategy for the franchise,” an EA Sports spokesperson told the website Joystiq, amid widespread speculation that they were going to break ties with the star. “Our strong relationship with Tiger for more than a decade remains unchanged.”
But then-CEO John Riccitiello (who resigned because of poor sales in March of this year), told an audience at the 2010 Reuters Global Media Summit that both brands needed to be their best in order for them to keep working together.
“Both of those things need to be true in the long run for the partnership to make sense,” Riccitiello said, according to Joystiq.
The message was clear: Tiger needed to start winning.
Read the rest of this story on BlackEnterprise.com.
