b michael AMERICA RED collection at Macy’s: Designer shares his ready-to-wear, timeless chic
Having had his designs worn by women ranging from Beyoncé to first lady Michelle Obama, b Michael knows how to deliver universally fabulous, timeless style.
He adamantly states, “It can be challenging, but it is necessary. I want to support our economy, the industry and to keep a close eye on the quality and interpretation of my designs.”
“In 2011, approximately three percent of the clothing sold in the U.S. was actually manufactured here, according to a report from the American Apparel and Footwear Association. In 1960, that number was 95 percent,” Mark-Anthony Edwards, Co-Founder and CEO of b michael AMERICA said in a statement.
“I want to support our economy, the industry and to keep a close eye on the quality and interpretation of my designs,” b says.
Trying b michael AMERICA RED on for size
“I wanted these dresses to make you feel like it’s a new season,” b says about his latest selection of garments. The designer wants all women to feel “fresh” and “pretty.”
“Make a statement,” he offers about his smartly designed clothes.
The Halo Collar Empire Dress in turquoise is refined and elegant. (It can be seen in the gallery that accompanies this story.) The color is a perfect mix of bold and sweet.
I loved the Sweep Dress with black and white spot-textured fabric. The dropped waist elongates the torso and gives a flattering shape, while its flared cut inspires a dance floor twirl, even while walking down the street.
I also tried on a sleeveless bi-color dress and bolero jacket in silk shantung. It’s a great example of the high-level thinking this couturier expresses in his craft.
The cut, stitching and colors of the dress work perfectly in tandem. The dress presents a strong visual shape with front and back white shell-toned panels, while reducing your waist with side panels of navy.
It is this season’s slimming dress that also makes you proud of your curves.
b Michael: Giving back as he expands his brand
Not content with the feat of growing his label from couture to ready-to-wear, b Michael also believes you have to lead by example and be committed to making a difference. This mindset extends to his philanthropic endeavors to support organizations that educate and empower young people. He is a major contributor to the Cicely L. Tyson School of the Performing and Fine Arts and champions the very special DreamYard Project, which uses the arts to nurture and inspire K – 12 students in the Bronx.
Speaking proudly of his achievements, the designer also touted the debut of the b michael AMERICA RED collection at Macy’s stores nationwide. He’s actually planning to travel to various stores and to hold consulting sessions with customers, helping every one get the best fit, achieving the perfect look. “It is a great opportunity to expand the b michael AMERICA brand and continue to reach a new customer,” b says of bringing chic women everywhere his personal touch.
I know this for sure: every woman should have the opportunity to express a personal style that sets her apart. This collection delivers that winning confidence, imparting a successful attitude, that is central to having that flair. Having had his designs worn by women ranging from Beyoncé to Cicely Tyson, Angela Bassett, Cate Blanchett and more, b Michael knows how to deliver universally fabulous, timeless style.
The b Michael AMERICA RED Collection is available in select Macy’s stores nationwide.
Photos by Cam Camarena. Additional reporting by Michele Wilson. Michele Wilson is the CEO of Taylored Productions.
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