LeBron James trains with Miami fans in new Nike ad

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There’s something about the eve of a new NBA season and a fresh LeBron James commercial.

Nike unveiled a new ad for the league’s best player and it’s a winner.

The 90-second spot shows James ‘training’ for the upcoming season in Miami – the twist is that he brought all of South Beach with him.

James bikes, swims and runs with his fans from his home to American Airlines Arena. Once he arrives at the Heat’s facility, it’s time for a personal workout while the rest of his fans wait outside.

No worries – James returns and caps the afternoon off with some pick-up basketball and a light jog back home.

The commercial will remind a lot of people of his commercial for Samsung’s Galaxy Note phone. It’s LeBron smiling and showing he’s comfortable in his own skin.

James’ next signature shoe, the LeBron 11, was also just released.

Follow theGrio.com’s Sports Editor Todd Johnson on Twitter @rantoddj