Cheerios revisits mixed-race family for Super Bowl spot
TODAY - General Mills is portraying in its big game spot the same mixed-race family that drew so many hateful remarks on YouTube last May that the manufacturer had to disable comments on the video...
For its first ever Super Bowl ad, Cheerios is telling racists to “stick a spoon in it.”
General Mills is portraying in its big game spot the same mixed-race family that drew so many hateful remarks on YouTube last May that the manufacturer had to disable comments on the video. The bigot backlash itself provoked a bigger backlash by Americans who supported the video. The clip ended up racking up over 5 million views.
In the new ad, a black father uses pieces of the cereal on the kitchen table to represent the members of the family and explain to his young bi-racial daughter Gracie how she’s getting a baby brother. Her white, pregnant mother looks on and makes a surprised face when the father assents after Gracie uses the cereal to bargain for a new puppy.
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