I can exclusively reveal that Saldana is the new international spokesperson of L’Oréal Paris.
“Growing up, I was taught to believe that I am capable to do anything a man can do,” Saldana says. “This family philosophy has shaped who I am today, and is a conviction that will always accompany me through life.”
“As a L’Oréal Paris spokesperson, being able to say, ‘We’re worth it,’ means so much to me,” she continued. “I want to share that value with women so they can embrace it and execute life with confidence. I am thrilled to join this beauty journey with such an inspirational brand.”
Saldana’s campaign will include print and television ads.
“Zoe astonishes with her audacious style and feline beauty,” says Cyril Chapuy, L’Oréal Paris’ brand global president. “Attached to her values, unafraid to speak her mind, and confident in her own skin, she embodies infallible force and asserted femininity.”
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