NEW YORK (AP) — Former New York Mayor Michael Bloomberg, a billionaire and advocate of firearms regulation, plans to spend $50 million this year setting up a new group that will mix campaign contributions with field operations aimed at pulling gun-control supporters to the polls.

The new organization, Everytown for Gun Safety, will focus on women, especially mothers, The New York Times reported on its website Tuesday.

“This is what the American public wants,” Bloomberg said Wednesday on NBC’s morning news show, “Today.”

He said his group would reward candidates “who are protecting lives, and make sure that those who are trying to keep people from being protected lose elections.”

Bloomberg made nearly $14 million in federal campaign contributions for gun-control candidates in the 2012 elections.

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