Top fashion moms design collection to fight infant AIDS
TODAY - The fashion industry’s top designers have teamed up with a charity fighting to wipe out AIDS among infants in South Africa.
TODAY — The fashion industry’s top designers have teamed up with a charity fighting to wipe out AIDS among infants in South Africa.
Born Free, an organization fighting the mother-to-child transmission of HIV, on Wednesday began selling an exclusive collection of items ranging from Alexander McQueen baby blankets to matching mother-and-child skirts by Prada. All proceeds from items sold will go toward Born Free.
Ethiopian model Liya Kebede, who created a foundation dedicated to maternal health in her native country, designed several pieces for the collection, including the dress she wore Wednesday on TODAY.
“We’re ensuring that every child is born free of HIV, meaning aiming to end mother-to-child transmission of AIDs by 2015,” she said.
Vogue magazine featured the fashion-charity collaboration in its May issue and helped spearhead the collection. On Wednesday, TODAY showcased several pieces from the Born Free collection, including pleated print skirts by Prada ($220 for women; $140 for girls) and a $190 Isabel Marant women’s peasant blouse and a $98 J. Crew child’s skirt.
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