In anticipation for this year’s Emmy Awards, Key & Peele created a for your consideration billboard that takes a shot at embattled LA Clippers owner Donald Sterling.
The Comedy Central show, staring Keegan-Michael Key and Jordan Peele, tries to grab Emmy voters with: “Vote for us or Donald Sterling wins.”
Sterling was fined $2.5 million and given a lifetime ban from all NBA activities after recorded audio of him making racist comments surfaced.
The network’s Chief Marketing Officer Walter Levitt told The Hollywood Reporter, “This seemed like the perfect tone for Key & Peele.”
Fellow Comedy Central show Broad City, which stars Ilana Glazar and Abbi Jacobson, will also be posting an Emmy consideration billboard in LA that reads: “Because two Jews haven’t won since last year.”
The signs will also be posted on the sides of LA buses, reports THR.
The 66th Primetime Emmy Awards will take place on August 25.
Follow Carrie Healey on Twitter @CarrieHeals.