Rapper 50 Cent is under fire for posting a picture on Instagram poking fun at fellow hip-hop mogul P. Diddy for grinding with an overweight woman. Overlaid on the photograph are the words, “Damn…50’s right. I’m EFFEN Up right now.” The picture takes a shot at P. Diddy, who is the brand ambassador for Cîroc and helped catapult the once-struggling spirit into the second most popular premium vodka in the world.

The photograph was supposed to be a promotional bit for a new brand of vodka that 50 Cent is endorsing called EFFEN Vodka. It not so subtly suggested that drinking Cîroc was similar to dancing with plus-sized women. Instead of drumming up interest in the vodka, the picture largely drew criticism for making fun of overweight people.

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50 Cent quietly removed the photograph from his Instagram without comment, according to TMZ.

Diddy didn’t directly acknowledge the brief controversy, either, although he did post a picture on his Instagram that read, “If it ain’t making me money, making me better or making me happy…ain’t making time for it.”