Rapper 50 Cent is under fire for posting a picture on Instagram poking fun at fellow hip-hop mogul P. Diddy for grinding with an overweight woman. Overlaid on the photograph are the words, “Damn…50’s right. I’m EFFEN Up right now.” The picture takes a shot at P. Diddy, who is the brand ambassador for Cîroc and helped catapult the once-struggling spirit into the second most popular premium vodka in the world.
The photograph was supposed to be a promotional bit for a new brand of vodka that 50 Cent is endorsing called EFFEN Vodka. It not so subtly suggested that drinking Cîroc was similar to dancing with plus-sized women. Instead of drumming up interest in the vodka, the picture largely drew criticism for making fun of overweight people.
50 Cent quietly removed the photograph from his Instagram without comment, according to TMZ.
Diddy didn’t directly acknowledge the brief controversy, either, although he did post a picture on his Instagram that read, “If it ain’t making me money, making me better or making me happy…ain’t making time for it.”